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MONSTER TRUCKS
Who Watches Monster Trucks?
Monster truck fans are everywhere and the numbers are growing exponentially due to increased exposure by TV, larger numbers of live events, and the internet. Have a monster truck event at your venue and the spectators will come to watch their favorite monster truck compete and perform just as they do on television. Monster truck events and coverage are portrayed on many local and national channel’s such as; ESPN, Speed, Discovery, Travel Channel, The Outdoor Channel, TLC, and TNN which is now Spike TV to name only a few.
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Demographics:
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- Over 3 million fans per year attend Monster Truck events across the
nation
- 44% have attended Monster Truck events 4 years consecutively
- 22% have attended Monster Truck events in the past 5 years
- 44,000 fans per stadium attend Monster Truck events
- 95% plan to attend a Monster Truck event next year
- 78% of Monster Truck fans are males
- 40% of our fans travel 100 miles to events
- 24% of spectators are under age 25
- 32% are between ages 25-34 who watch Monster Trucks
- 22% are between age 35-44
- 14% are between ages 45-54
- 46 million adults in the US are interested in motorsports
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Motorsports is the number "1" spectator sport in the US…
 
 
Michael Vaters’ Black Stallion Monster Truck Highlights
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Michael Vaters driving Black Stallion has been competing in monster truck events for over 23
years
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The Black Stallion monster truck is a six time USHRA Thunder Nationals Champion currently holding the 2005
title
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Black Stallion is a four time USHRA World Finals
competitor
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Black Stallion finished 3rd in freestyle competition out of the 20 best trucks in the country at the televised 2005 Monster Jam World Finals in Las
Vegas
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Black Stallion was the first monster truck to successfully jump another monster truck driving forward in
1999
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Black Stallion was the first truck to attempt to jump another monster truck driving in reverse in
2002
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Black Stallion was the first truck to successfully jump another monster truck in reverse setting a world record distance of 70 feet in the fall of 2002 at Indianapolis, Indiana
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Black Stallion is known across the country for his wild and crazy driving style, and his ability to push the limits at indoor and outdoor events
nationwide
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Black Stallion has positive working relationships with the largest promoters across the country and in Canada.

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